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MARKETING

Articles on this topic, written by the people at Flatline who do the work themselves. Newest first.

MARKETING

Articles on this topic, written by the people at Flatline who do the work themselves. Newest first.

MARKETING

Articles on this topic, written by the people at Flatline who do the work themselves. Newest first.

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Illustration comparing a vendor and a growth partner, with a folder and parcels

Article

Sep 26, 2026

Choosing a DTC Growth Partner: What to Evaluate for CRO, Retention and Measurement

( Marketing )

Scattered CRM spreadsheets and record versions turned into one trusted customer record through an operating model

Article

Sep 21, 2026

One customer record everyone trusts: the operating model behind a CRM that gets used

( Marketing )

DTC profitability gut-check cover: revenue chart split into rented and earned growth, with margin, repeat and organic blocks

Article

Sep 20, 2026

Are You Growing, or Just Buying Revenue? A Profitability Gut-Check for DTC Founders

( Marketing )

CRM with duplicate Acme company records, weighing whether the mess lives in the data and can be cleaned or in the model

Article

Sep 18, 2026

Clean up or migrate: deciding whether your CRM is fixable or finished

( Marketing )

Card reading send to appropriate parties beside an approval card holder, a pen and the HubSpot logo on a dark desk

Article

Sep 18, 2026

HubSpot Fall 2026 Spotlight: What Actually Changes for CRM and AI Teams

( Marketing )

Integration, API-call and business dependency registers laid out for planning a HubSpot API migration

Article

Sep 17, 2026

How to Plan a HubSpot API Migration Without Breaking CRM Workflows

( Marketing )

Open case with HubSpot audit modules for APIs, apps, access, workflows and owners beside an integration dependency map

Article

Sep 17, 2026

HubSpot Legacy Integration Audit Checklist: Find Every API Call, App and Business Dependency

( Marketing )

Case with connected API, apps, access and workflows modules and a dependency map for a HubSpot legacy API audit

Article

Sep 17, 2026

HubSpot Legacy APIs and Apps: What Businesses Should Audit Before the 2027 Migration Deadlines

( Marketing )

Control panel comparing a HubSpot service key with a projects-based app, both wired to a legacy integration

Article

Sep 17, 2026

HubSpot Service Keys vs Projects-Based Apps: Which Replacement Fits Your Integration?

( Marketing )

Flatline Agency cover with the line The Luxury Standard in Digital, for a blog on second-purchase flow architecture

Article

Sep 16, 2026

Turning one-time buyers into a second purchase: the flow architecture behind repeatable revenue

( Marketing )

Euro coin between an acquisition toll gate with few new customers and a large existing customer base for retention

Article

Sep 15, 2026

Acquisition or retention: deciding where the next euro actually returns

( Marketing )

Chart of paid acquisition cost rising 40% in two years against owned channels paid for once, with media plan and receipts

Article

Sep 14, 2026

Acquisition keeps getting more expensive: shifting weight to the channels you already own

( Marketing )

Retention vs acquisition budget chart with a 15 to 25% median band across $1M to $20M+ revenue brands

Article

Sep 13, 2026

How Much of Your Marketing Budget Should Go to Retention vs Acquisition?

( Marketing )

Chart of repeat purchase rates from first to third order, showing the second purchase as the steepest step for LTV

Article

Sep 12, 2026

The Cheapest LTV Lever You Already Own: Post-Purchase Flows and the Second-Purchase Problem

( Marketing )

Chart of new customers rising while profit stays flat, the retention gap decided by the second purchase

Article

Sep 11, 2026

New customers keep coming, none come back: the retention math that decides whether growth is profitable

( Marketing )

Replatform comparison: phased migration by biggest earners pays back from phase one, versus one all-at-once cutover

Insight

Sep 10, 2026

A replatform that pays for itself: sequencing migration around revenue, not features

( Marketing )

( Insights )

Shopping cart full of coins feeding a pipe where one joint leaks, showing drop-off between add-to-cart and checkout

Article

Sep 7, 2026

High add-to-cart, low checkout completion: reading the drop-off between intent and purchase

( eCommerce )

( Marketing )

Diagram of blended CAC as a flattering average of paid and returning customers, hiding the real new-customer CAC

Article

Sep 6, 2026

Blended CAC Is Lying to You: The DTC Numbers That Decide Whether Growth Is Profitable

( Marketing )

Chart of DTC contribution margin falling from 35% to 22% while break-even ROAS rises from 2.9x to 4.5x, 2021 to 2025

Article

Sep 5, 2026

Why ‘More Ad Spend’ Stopped Being a Growth Strategy for DTC Brands

( Marketing )

Stack of bowls where one stage leaks, showing why more traffic can leave revenue flat in an online store

Insight

Sep 4, 2026

Traffic up, revenue flat: how to find where your store actually leaks conversion

( Marketing )

( Insights )

Radar chart of catalog, price, compliance and brand divergence for choosing one store or many, beside a tablet webshop

Article

Aug 31, 2026

One store or many: deciding your multi-market or multi-brand architecture before you scale

( eCommerce )

( Marketing )

Shop counter with POS terminal, phone and parcel, showing online and in-store claims competing for one unit and one shopper

Insight

Aug 30, 2026

Opening your first physical store: why online and offline immediately compete for inventory and customers

( eCommerce )

( Marketing )

( Insights )

Stone slabs for operating model, platform and channel mix pressing on a growing eCommerce business, beside a decision sheet

Insight

Aug 29, 2026

The eCommerce Scaling Decisions Brands Reach Too Late: Channels, Platform, and Operating Model

( eCommerce )

( Marketing )

( Insights )

B2B self-service flow from approved company account to catalog, where missing buyer authorisation pushes orders to email

Article

Aug 28, 2026

Company Accounts, Buyer Roles, and Approval Flows: A Playbook for B2B Self-Service

( Marketing )

Chart of a held list price while the effective wholesale price drops 25% four times a year, beside a partner reorder sheet

Insight

Aug 27, 2026

Wholesale and DTC Without the Channel Conflict: Governing Price and Partner Trust

( eCommerce )

( Marketing )

( Insights )

AI visibility audit: a single score of 46/100 split into answer-side and site-side checks, beside a laptop scoring sheet

Insight

Aug 25, 2026

The AI Visibility Audit: Where Your Brand Stands Across ChatGPT, AI Overviews, and Perplexity

( Marketing )

( Insights )

Two doors for international ecommerce: a reversible one for translation, tax and shipping, and a one-way door

Article

Aug 23, 2026

Going international breaks more than translation: the ecommerce decisions you cannot undo later

( eCommerce )

( Marketing )

Brick labelled visible queue in front of a wall of unfiled website change ideas, beside a laptop showing a marketing site

Insight

Aug 22, 2026

Every website change waits on a developer: why your marketing team stopped shipping

( Marketing )

( Insights )

Tablet showing a ChatGPT answer recommending headphones from other brands, with a magnifier turning verdict into symptom

Article

Aug 21, 2026

A Shopper Asked ChatGPT for the Best in Your Category. You Weren’t in the Answer.

( Marketing )

( AI Consultancy )

llms.txt, signed requests and infrastructure ranked by attention versus consequence, beside a laptop with crawler logs

Insight

Aug 19, 2026

llms.txt, Web Bot Auth, and Crawler Policy: The Access Layer of AI Search

( Marketing )

( Insights )

Shopify admin with wholesale and retail sharing one catalog and inventory, between gauges for system cost and decision cost

Article

Aug 18, 2026

Running B2B and DTC Together: Where the Hidden Operating Cost Lives

( Marketing )

Product page with valid product schema passing the rich results test yet skipped by AI recommendations

Insight

Aug 17, 2026

Product Schema That AI Systems Actually Read: A PDP Implementation Guide

( Marketing )

( Insights )

Discs with GEO versus SEO budget splits from 70/30 to 5/95 beside a percent sign, budget overview and calculator

Insight

Aug 12, 2026

GEO vs SEO: How to Split a 2026 Search Budget Without Betting the Channel

( Marketing )

( eCommerce )

( Insights )

AI Overview citing category pages, buying guides and third-party reviews while a product page with a chair is skipped

Insight

Aug 11, 2026

AI Overviews and Your Product Pages: What Gets Cited and What Gets Skipped

( Marketing )

( eCommerce )

( Insights )

Customer profile cards for one person in email, CRM, loyalty, POS and helpdesk, raising who owns the customer record

Insight

Aug 10, 2026

The eCommerce Marketing Stack for a Multi-Channel Brand: Where Email, CRM, and Automation Fit

( eCommerce )

( Marketing )

( Insights )

Two AI search visibility dashboards side by side, one showing a visibility score of 34 and one a 9% share of voice

Insight

Aug 7, 2026

How to Measure AI Search Visibility: Citations, Referrals, and the Metrics That Exist Today

( Marketing )

( eCommerce )

( Insights )

Rigid and modular digital foundations under markets, stores and brands: the rigid base cracks, the modular one absorbs growth

Article

Aug 2, 2026

A digital foundation that scales with the business: architecture for new markets, stores, and brands

( Marketing )

Laptop with a conversion funnel between an operator who diagnoses and a test-runner offering quick wins

Insight

Jul 24, 2026

How to Evaluate a Shopify CRO Partner in 30 Minutes: 8 Scoping Signals

( eCommerce )

( Marketing )

( Insights )

Serum bottles beside a ranked product recommendation list, cover for a revenue-focused Klaviyo audit article

Article

Jul 23, 2026

What a Revenue-Focused Klaviyo Audit Finds: Flows, Deliverability, and the Money Left on the Table

( Marketing )

Diagram of Klaviyo flow triggers passing through a GDPR consent check before reaching a customer profile

Insight

Jul 22, 2026

GDPR-Compliant Klaviyo Flows: Which Triggers Need Consent (and the Abandoned-Cart Question)

( Marketing )

( Insights )

Shopify CRO proposal split into three stacks labelled method, marketing with a +30% claim, and terms

Insight

Jul 20, 2026

Reading a Shopify CRO Proposal: Separating Method From Marketing

( Marketing )

( Insights )

Laptop showing an accessible Shopify checkout form with contact, shipping and payment fields linking compliance to conversion

Article

Jul 16, 2026

Accessible Shopify Checkout Forms: The Build-Order That Also Converts

( eCommerce )

( Marketing )

Skincare serum beside an AI shortlist that names three brands but not yours, about AEO and E-E-A-T

Insight

Jul 15, 2026

Getting a Skincare Brand Cited by AI: AEO and E-E-A-T for a YMYL Category

( Marketing )

( eCommerce )

( Insights )

Laptop with a Shopify experiments dashboard where tests shipped keep rising while revenue stays flat

Insight

Jul 14, 2026

More Tests Isn't More Revenue: Prioritizing Shopify CRO Experiments

( eCommerce )

( Marketing )

( Insights )

Laptop with a Shopify Core Web Vitals report flagging poor INP, and a fix order that avoids rebuilding the theme

Article

Jul 9, 2026

Fixing INP on Shopify: The Metric Most Stores Fail, in Fix-Order

( Marketing )

( eCommerce )

Skincare serum bottle with a cycle from first order to second order, illustrating repeatable growth on Shopify Plus

Article

Jul 8, 2026

Scaling a Skincare Brand on Shopify Plus: The Operating Model Behind Repeatable Growth

( eCommerce )

( Marketing )

Line chart of desktop 3.4%, blended 2.7% and mobile 2.0% conversion, where 70% of traffic is mobile, beside a phone

Article

Jul 7, 2026

Mobile CRO on Shopify: Closing the Gap Where 70% of Traffic Converts at Half the Rate

( eCommerce )

( Marketing )

B2B buyer journey from company account to reorder with a magnifier on checkout, beside the Shopify B2B admin on a laptop

Article

Jul 4, 2026

B2B Shopify CRO: The Conversion Levers a DTC Audit Never Inspects

( eCommerce )

( Marketing )

Infographic stating an 87% abandoned cart isn't a checkout problem, cover on beauty subscriptions on Shopify Plus

Article

Jun 29, 2026

Subscriptions for beauty brands on Shopify Plus: where recurring revenue actually comes from

( eCommerce )

( Marketing )

Furniture webshop funnel dropping from 13.6% add-to-cart to about 1.8% conversion, next to an armchair

Article

Jun 23, 2026

Why furniture stores convert lower, and the three levers that actually move it

( eCommerce )

( Marketing )

Fashion store interior with clothing racks and a Shopify logo, cover on what Shopify Plus offers fashion brands

Article

Jun 18, 2026

What Shopify Plus Offers a Fashion Brand That Standard Platforms Don't

( eCommerce )

( Marketing )

Jar of olives whose label unrolls onto a product page, illustrating EU food information required before checkout

Article

Jun 16, 2026

Selling food online in the EU the information your storefront is legally required to show before checkout

( eCommerce )

( Marketing )

Screaming Frog logo on the cover about Shopify SEO audits and uncovering technical issues

Insight

May 12, 2026

How to use Screaming Frog for Shopify SEO audits and uncover technical issues

( Marketing )

( eCommerce )

( Insights )

Globe with a UAE flag pin marking the Emirates, illustrating international expansion to the UAE

Article

Apr 1, 2026

Expanding to the UAE: What the market reveals about international growth

( Marketing )

Olivia & Kate webshop collection page with discounted fashion items, cover of the eCommerce ecosystem case

Article

Mar 30, 2026

Building a scalable eCommerce ecosystem for Olivia & Kate

( eCommerce )

( Marketing )

Flatline AI readiness scan page asking Are AI Agents Finding You?, with a field to scan a website

Article

Mar 25, 2026

Is your website AI ready? How to make sure AI agents can discover your business

( AI Consultancy )

( Marketing )

Blog cover showing the Klaviyo logo connected to the ChatGPT and Claude logos

Article

Feb 4, 2026

Klaviyo in ChatGPT and Claude: how conversational AI is changing marketing workflows

( Marketing )

( AI Consultancy )

Two versions of a promotional email with 20% off on phones in an A/B test, comparing email marketing providers

Article

Oct 22, 2025

2026 guide: Best email marketing providers for eCommerce

( Marketing )

Woman smiling at her phone surrounded by Klaviyo omnichannel icons, cover on Klaviyo WhatsApp marketing

Article

Sep 26, 2025

Klaviyo WhatsApp Marketing shaping the future of global engagement

( Marketing )

( Brand & Content )

AI assistant summarizing a marketing rebrand meeting from a chat prompt, cover on AI trends for marketers

Article

Sep 18, 2025

AI trends for marketers in 2026 and how to apply them

( AI Consultancy )

( Marketing )

Browser windows linked by chain icons, illustrating how LLMs choose their next action

Article

Sep 9, 2025

How LLMs (Large Language Model) choose next action

( AI Consultancy )

( Marketing )

Gmail inbox on a phone with a sponsored shopping ad showing jackets and prices, Gmail shopping ads

Article

Sep 2, 2025

Gmail shopping ads: A new sales channel for eCommerce brands

( Marketing )

( Brand & Content )

Kuyichi webshop homepage with a person walking on the beach, cover on an integrated SEO and SEA strategy

Article

Aug 26, 2025

Key elements of a successful integrated search strategy (SEO & SEA)

( Marketing )

( Brand & Content )

Klaviyo and Spotler logos facing each other, cover on choosing the right platform for a Shopify store

Insight

Aug 20, 2025

Klaviyo vs Spotler: Which platform is the right fit for your Shopify store

( Marketing )

( Brand & Content )

( Insights )

Klaviyo AI review sentiment card showing 75% positive and 25% negative over a fashion photo

Insight

Aug 13, 2025

Klaviyo AI features every eCommerce brand should know

( Marketing )

( AI Consultancy )

( Insights )

Yotpo and Klaviyo logos linked by a sync icon, cover on migrating from Yotpo to Klaviyo

Article

Aug 8, 2025

How to migrate from Yotpo to Klaviyo

( Marketing )

( eCommerce )

TikTok, Instagram and YouTube Shorts logos, cover on influencer marketing trends

Insight

Aug 7, 2025

Influencer marketing trends in 2026

( Brand & Content )

( Marketing )

( Insights )

Instagram notice that public photos and videos may appear in search engine results, found via Google

Article

Jul 22, 2025

How to make your Instagram content discoverable on Google search

( Marketing )

( eCommerce )

Network of glowing connected cubes around a central node, cover on decentralized social media

Insight

Jul 10, 2025

What is decentralized social media: 2026 updates

( Marketing )

( Insights )

LoyaltyLion loyalty program for Priority Pups on desktop and mobile with revenue from returning customers

Article

Jul 9, 2025

LoyaltyLion: The state of customer loyalty platforms for eCommerce growth

( Marketing )

3D Google and Bing app icons facing each other, cover on the Google vs Bing search engine comparison

Article

Jun 19, 2025

Google vs Bing search engine comparison in 2026

( Marketing )

( AI Consultancy )

Yellow SEO letters with gears and a magnifying glass, cover on SEO best practices for Shopify stores

Insight

Jun 18, 2025

Best SEO practices for Shopify stores in 2026

( Marketing )

( Brand & Content )

( Insights )

Overview of the Klaviyo platform with marketing, service, analytics, Klaviyo AI and the data platform

Article

May 20, 2025

Why every B2C business needs Klaviyo as their CRM platform

( Marketing )

( Brand & Content )

Colored 3D blocks linked to a HubSpot cube, cover on HubSpot's multi-account management (BETA)

Article

Apr 16, 2025

How to use HubSpot’s multi-account management (BETA)

( Marketing )

Stacked 3D layers topped with the Apollo logo, cover on how Apollo.io transforms B2B lead generation

Article

Mar 25, 2025

How Apollo.io transforms lead generation for big B2B companies

( Marketing )

Revolutionizing B2C customer interactions with Klaviyo CRM title graphic with product and chat examples

Article

Mar 21, 2025

Revolutionizing B2C customer interactions with Klaviyo CRM

( Marketing )

( eCommerce )

Cover The Role of Email Marketing in the B2B Martech Stack with a network of email icons

Article

Feb 17, 2025

The role of email marketing in the B2B martech stack for 2026

( eCommerce )

( Marketing )

Cover Integrating Klaviyo with Your Ecommerce Platform with the Klaviyo flag amid platform logos

Article

Feb 10, 2025

Integrating Klaviyo with your Ecommerce Platform: Best practices

( Marketing )

Cover Shopify Plus B2B & normal wholesale apps with a B2B product page for a cotton duvet cover

Article

Feb 5, 2025

Shopify Plus B2B & normal wholesale apps: Which is right for your business?

( Marketing )

Cover with the text What Tech Stack should you choose as a B2B service company above Essavie visuals

Article

Jan 25, 2025

What Tech Stack should you choose - as a B2B service company

( Marketing )

( eCommerce )

Cover Data-Driven Marketing: Utilizing CRM Insights to Succeed in the B2B Environment with a CRM wheel

Article

Jan 24, 2025

Data-Driven Marketing: Utilizing CRM insights to succeed in the B2B environment

( eCommerce )

( Marketing )

Cover HubSpot latest features: What B2B marketers need to know with AI blog tools like Draft outline

Article

Jan 20, 2025

HubSpot’s latest features: what B2B marketers need to know

( Marketing )

( eCommerce )

Cover Most important SEO updates: What's new and what's next above a website traffic chart

Article

Jan 15, 2025

Most important SEO updates of 2026: What’s new and what’s next

( Marketing )

( eCommerce )

Cover Advanced Customer Retention Strategies with Klaviyo with a cross-sell segment and email

Article

Jan 13, 2025

Advanced Customer Retention Strategies with Klaviyo Automation

( Marketing )

( eCommerce )

Cover Framer Analytics just got better: Here's what's new with a list of top pages by views

Article

Jan 8, 2025

Framer Analytics just got better: Here's what’s new

( Marketing )

( Brand & Content )

Framer logo made of autumn leaves against a blue sky, cover for the Framer Fall Event 2024

Article

Oct 11, 2024

Framer Fall Event 2024: Revolutionizing web design with new features

( Marketing )

( Brand & Content )

Perfume bottle with the text Semantic Search by Shopify: accuracy, personalisation, discoverability

Article

Aug 23, 2024

The Evolution of Semantic Search on Shopify: What merchants need to know

( Brand & Content )

( Marketing )

Cover with the text Email Marketing Flows: B2B & B2C on a dark blue abstract background

Insight

Jun 27, 2024

Master Email Marketing Flows: Top Picks for B2C and B2B Success

( Marketing )

( eCommerce )

( Insights )

Cover with the text TCO in eCommerce Platforms on a dark background with blue light streaks

Insight

May 27, 2024

Ecommerce TCO: What It Is, the 7 Cost Drivers and 6 Platforms Compared (2026)

( eCommerce )

( Marketing )

( Insights )

Cover with the text Optimise your Ads with AI on a dark abstract background

Insight

May 22, 2024

How to optimise your ad campaigns with the latest AI tools

( AI Consultancy )

( Marketing )

( Insights )

Cover with the text HubSpot Email Marketing on a dark background with red and green light streaks

Insight

Apr 24, 2024

Season 3/4: HubSpot Email Campaigns: manage and optimise responses

( Marketing )

( eCommerce )

( Insights )

Cover with the text Improve SEO using HubSpot on a dark background with light streaks

Insight

Apr 22, 2024

Season 3/3: How to improve SEO using HubSpot: Your ultimate guide

( Marketing )

( eCommerce )

( Insights )

Shopify vs Salesforce title graphic on a dark background

Insight

Apr 15, 2024

Shopify vs Salesforce Commerce Cloud: Navigate Your eCommerce Platform Choices

( eCommerce )

( Marketing )

( Insights )

Cover 'Email as marketing channel' with an iridescent abstract shape on black

Insight

Feb 14, 2024

eMail as a marketing channel

( Marketing )

( Insights )

Cover 'HubSpot lead funnel creation' with an iridescent glass sphere on black

Insight

Feb 12, 2024

Building a Lead funnel in Hubspot

( Marketing )

( Insights )

Cover 'HubSpot lifecycle stages & lead status' with abstract pink and turquoise waves

Insight

Jan 26, 2024

Hubspot: lifecycle stages & lead status

( Marketing )

( Insights )

Flatline Agency logo next to the HubSpot Gold Solutions Partner badge on a black background

Insight

Dec 15, 2023

Flatline Agency achieves HubSpot Gold Partner status!

( Marketing )

( Insights )

Klaviyo CDP page 'A reimagined CDP for businesses of all sizes' with the transform property values screen

Insight

Aug 17, 2023

Klaviyo - a reimagined CDP for businesses of all sizes

( Marketing )

( Brand & Content )

( Insights )

Shopify Plus and Magento logos with a large 'vs' between them, cover for the Magento vs Shopify comparison

Insight

Apr 12, 2023

Magento vs Shopify (2026): The Complete Comparison for Growing Brands

( eCommerce )

( Marketing )

( Insights )

Shopify logo on a dark background, cover for selling services on Shopify

Article

Dec 6, 2022

Can you sell services on Shopify?

( eCommerce )

( Marketing )

Google Analytics 4 logo

Article

Nov 28, 2022

Connect Google Analytics 4 with the Shopify store

( Marketing )

( eCommerce )

Magnifying glass icon around the letters UX on a dark background

Article

Nov 25, 2022

How does it benefit businesses to consider the user experience

( Brand & Content )

( Marketing )

3D TikTok app icon on a dark blue background, cover for adding the TikTok pixel to Shopify

Article

Nov 24, 2022

How to effectively use TikTok pixel on Shopify

( eCommerce )

( Marketing )

Hand on two black cards reading Buy and Sell on a wooden table, for Marktplaats Pro on Shopify

Article

Oct 20, 2022

Marktplaats and Shopify launched Marktplaats Pro for your omnichannel strategy

( eCommerce )

( Marketing )

Klaviyo One logo in white on a dark green background

Article

Jul 7, 2022

What is Klaviyo One?

( Marketing )

( eCommerce )

Bud Dare to Dream campaign image of friends toasting with Bud beer in a red-lit lounge

Article

Mar 10, 2022

Bud’s Dream Bottle Makes Dreams Come True

( Marketing )

( Brand & Content )

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