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BRAND & CONTENT

Articles on this topic, written by the people at Flatline who do the work themselves. Newest first.

BRAND & CONTENT

Articles on this topic, written by the people at Flatline who do the work themselves. Newest first.

BRAND & CONTENT

Articles on this topic, written by the people at Flatline who do the work themselves. Newest first.

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Diagram comparing a scalable design system that stays coherent after three years with a relaunch that decays

Article

Sep 3, 2026

A redesign that survives three years: designing for scalability, not a relaunch

( Brand & Content )

Monitor with a website on a foundation showing rebuild signals: developer-gated, brittle integrations, unsupported stack

Article

Sep 2, 2026

Signs your site needs a rebuild, not a repaint: a pre-spend checklist

( Brand & Content )

Monitor next to stacked blocks for appearance, structure and a cracked foundation: redesign, refresh or rebuild

Article

Sep 1, 2026

Redesign, refresh, or rebuild: what each one actually fixes

( Brand & Content )

Website editor with editable headline, image and button fields beside locked grid, spacing and breakpoint settings

Article

Aug 16, 2026

A website your team can edit without breaking it: the operating model behind marketing autonomy

( Brand & Content )

Laptop with a split view of a visual page editor and a developer workflow, above an edit frequency dial

Article

Aug 9, 2026

Developer-gated or marketer-editable: choosing a website stack your team can actually run

( Brand & Content )

Article

Jun 26, 2026

Framer vs WordPress: A Complete 2026 Comparison (with Migration Costs)

( Brand & Content )

Serum bottle and cream jar beside a $300k/month revenue chart and a blocked replenishment subscription on Shopify

Insight

Jun 19, 2026

When a beauty brand outgrows standard Shopify: the volume, stack, and market signals that justify Plus

( eCommerce )

( Brand & Content )

( Insights )

AI shopping assistant on the Vesna storefront suggesting Spanish travel outfits, cover on Shopify Summer '26 Editions

Article

Jun 17, 2026

What Shopify Summer '26 Editions Actually Changes for Plus Brands (and What's Just Recycled)

( eCommerce )

( Brand & Content )

Serum bottle between a settled CPNP notification and an ongoing Shopify product page, cover on EU cosmetics compliance

Article

Jun 1, 2026

Selling cosmetics in the EU: what compliance means for your storefront, not just your formula

( Brand & Content )

( eCommerce )

Blog cover on API documentation for ERP integration, with data blocks stacked on an ERP chip

Article

Feb 3, 2026

API documentation for ERP integration: Reducing risk and supporting long-term scalability

( eCommerce )

( Brand & Content )

Cover on unified commerce in 2026 showing a webshop cart drawer with a jacket and product recommendations

Article

Jan 20, 2026

Unified commerce: The strategic imperative for eCommerce in 2026

( eCommerce )

( Brand & Content )

Cover on Shopify headless commerce with two mobile screens of the Abstrak demo store

Article

Nov 5, 2025

Shopify Headless Commerce: Everything you need to know

( eCommerce )

( Brand & Content )

Cover for 10 AI design tools for brands, showing the Framer AI wireframer building a portfolio site

Article

Oct 20, 2025

10 AI design tools for brands to know in 2026

( AI Consultancy )

( Brand & Content )

Woman smiling at her phone surrounded by Klaviyo omnichannel icons, cover on Klaviyo WhatsApp marketing

Article

Sep 26, 2025

Klaviyo WhatsApp Marketing shaping the future of global engagement

( Marketing )

( Brand & Content )

Framer editor with layers panel and icon set open on a photography page, cover on Framer Design Pages

Article

Sep 23, 2025

How Framer Design Pages transform the future of web design

( Brand & Content )

Article

Sep 17, 2025

Judge.me sunsets other platforms focusing on Shopify only: What it means for eCommerce

( eCommerce )

( Brand & Content )

Article

Sep 10, 2025

20 AI concepts shaping eCommerce in 2026

( AI Consultancy )

( Brand & Content )

ChatGPT pop-up introducing agent mode, cover on what the ChatGPT agent means for ecommerce merchants

Article

Sep 3, 2025

ChatGPT agent for eCommerce: What merchants need to know

( AI Consultancy )

( Brand & Content )

Gmail inbox on a phone with a sponsored shopping ad showing jackets and prices, Gmail shopping ads

Article

Sep 2, 2025

Gmail shopping ads: A new sales channel for eCommerce brands

( Marketing )

( Brand & Content )

Store owner checking sales analytics in the Shopify mobile app in a clothing shop, CTO mindset for ecommerce

Insight

Aug 28, 2025

The CTO mindset for eCommerce: Five mental models to strengthen your eCommerce strategy

( eCommerce )

( Brand & Content )

( Insights )

Kuyichi webshop homepage with a person walking on the beach, cover on an integrated SEO and SEA strategy

Article

Aug 26, 2025

Key elements of a successful integrated search strategy (SEO & SEA)

( Marketing )

( Brand & Content )

STOX webshop collection page for ankle compression socks, cover on Shopify bundles and how to use them

Insight

Aug 25, 2025

Shopify bundle: What it is and how to use it

( eCommerce )

( Brand & Content )

( Insights )

Article

Aug 21, 2025

Elevating customer experience through strong brand identity

( Brand & Content )

( eCommerce )

Klaviyo and Spotler logos facing each other, cover on choosing the right platform for a Shopify store

Insight

Aug 20, 2025

Klaviyo vs Spotler: Which platform is the right fit for your Shopify store

( Marketing )

( Brand & Content )

( Insights )

Framer homepage Just publish with Framer above the editor, cover on Framer on-page editing

Article

Aug 19, 2025

Framer on-page editing: How anyone can edit and publish pages with ease

( Brand & Content )

( eCommerce )

TikTok, Instagram and YouTube Shorts logos, cover on influencer marketing trends

Insight

Aug 7, 2025

Influencer marketing trends in 2026

( Brand & Content )

( Marketing )

( Insights )

Shopify POS at a shop counter between a laptop admin and a mobile store, value creation for retail

Article

Jul 31, 2025

Value creation of Shopify point of sale: Strategies to enhance retail performance and growth

( eCommerce )

( Brand & Content )

Article

Jul 24, 2025

How Jamstack is shaping the future of composable commerce

( eCommerce )

( Brand & Content )

Hand holding a phone with a Shop Pay checkout, cover on the value and risk reduction of Shopify Payments

Article

Jul 11, 2025

Shopify Payments: Unlocking value and reducing risk for modern eCommerce

( eCommerce )

( Brand & Content )

Smartphone chat between a virtual help center assistant and a customer, chatbots or human customer service

Article

Jul 8, 2025

Customer service: Chatbots or humans? How to choose the right support for your brand in 2026

( AI Consultancy )

( Brand & Content )

Hydrogen code in an editor beside the storefront it renders, cover on choosing Hydrogen or Liquid for Shopify

Article

Jul 2, 2025

Hydrogen or Liquid: What’s the best Shopify storefront for your store?

( eCommerce )

( Brand & Content )

Article

Jul 1, 2025

Shopify CRO: Proven strategies to boost conversions and sales

( eCommerce )

( Brand & Content )

Article

Jun 20, 2025

Top 10 Shopify integrations to boost eCommerce growth in 2026

( eCommerce )

( Brand & Content )

Yellow SEO letters with gears and a magnifying glass, cover on SEO best practices for Shopify stores

Insight

Jun 18, 2025

Best SEO practices for Shopify stores in 2026

( Marketing )

( Brand & Content )

( Insights )

Hand holding a glowing blue Framer app icon, cover on Framer Spring 2025 and its AI-powered design tools

Article

May 24, 2025

Framer Spring Event 2025: Smarter Design with AI & Analytics

( Brand & Content )

Overview of the Klaviyo platform with marketing, service, analytics, Klaviyo AI and the data platform

Article

May 20, 2025

Why every B2C business needs Klaviyo as their CRM platform

( Marketing )

( Brand & Content )

Mobile checkout with a Visa card and a paid confirmation with Fraud Protect, Shopify Payments vs third-party PSPs

Insight

May 15, 2025

Shopify Payments vs third-party PSPs: "Hidden" costs and fees you need to know (2026)

( eCommerce )

( Brand & Content )

( Insights )

Steel balls rolling from Entry toward a Conversion target or Exit, cover on CRO strategies for Shopify

Article

May 6, 2025

5 CRO strategies to boost sales on Shopify

( eCommerce )

( Brand & Content )

Hand holding a phone with a webshop, add-to-cart card and order summary, cover on agile vs traditional development

Article

Apr 30, 2025

Agile vs traditional development: Why agility wins in 2026

( Brand & Content )

Product page section with a headphone ear cushion and the text Same Look, New Sound, Shopify product page design

Article

Apr 24, 2025

Designing Shopify product page: Key tips and mistakes to avoid

( eCommerce )

( Brand & Content )

Framer editor with the Shopiframe plugin building a Shopify product page for a knitted sweater

Article

Mar 3, 2025

Framer plugin for eCommerce: Shopiframe's smart solution for a more interactive online store

( Brand & Content )

Shopify Hydrogen code in an editor next to the headless storefront it renders, Hydrogen vs headless commerce

Article

Feb 26, 2025

Shopify Hydrogen vs Other Headless Commerce: Which One is Right for Your Business?

( eCommerce )

( Brand & Content )

Cover Top website design trends to boost user experience with a glowing 3D Next button

Article

Feb 3, 2025

Top website design trends to boost user experience in 2026

( Brand & Content )

Cover The future of low-code and no-code in digital development with a website being built in Framer

Article

Jan 27, 2025

The future of Low-code and No-code in digital development

( Brand & Content )

Cover Dark mode design: Benefits, drawbacks and best practices with light, dark and system settings

Article

Jan 22, 2025

Dark Mode Design: Benefits, drawbacks, and best practices

( Brand & Content )

Cover with the text Leveraging AI in website development: How to stay ahead on a black background

Article

Jan 10, 2025

Leveraging AI in website development: how to stay ahead in 2026

( Brand & Content )

Cover Framer Analytics just got better: Here's what's new with a list of top pages by views

Article

Jan 8, 2025

Framer Analytics just got better: Here's what’s new

( Marketing )

( Brand & Content )

Framer Updates November and December title graphic with the components panel

Article

Dec 20, 2024

Framer Updates November & December: All the features you need to know

( Brand & Content )

Article

Oct 11, 2024

Framer Fall Event 2024: Revolutionizing web design with new features

( Marketing )

( Brand & Content )

Perfume bottle with the text Semantic Search by Shopify: accuracy, personalisation, discoverability

Article

Aug 23, 2024

The Evolution of Semantic Search on Shopify: What merchants need to know

( Brand & Content )

( Marketing )

Cover with the text Connecting SRS & Shopify with Flatline Agency on a dark background

Article

Jul 18, 2024

Shopify and SRS: The Flatline Agency Custom connector

( eCommerce )

( Brand & Content )

Laptop showing Google Shopping results with the title How to create a converting Google Shopping feed

Article

Jul 17, 2024

How to create a converting Google Shopping feed

( eCommerce )

( Brand & Content )

Cover with the text Why TTI matters on a black background with an iridescent wave

Article

Jul 9, 2024

Why TTI (Time To Interactive) matters for your website

( Brand & Content )

( eCommerce )

Iridescent shopping bag inside circular arrows, symbolising Shopify unified commerce

Insight

Jul 8, 2024

Scaling your business with Shopify in 2026

( eCommerce )

( Brand & Content )

( Insights )

Insight

Mar 14, 2024

Season 2/2: Mastering Framer’s most useful features in 5 minutes

( Brand & Content )

( Insights )

Insight

Mar 12, 2024

Season 2/1: Framer’s what, how, and why

( Brand & Content )

( Insights )

Cover 'HubSpot's top data management features' with an iridescent folded shape on black

Insight

Jan 5, 2024

Empowering your business with HubSpot's data management: keep it clean, clear and connected by default

( Brand & Content )

( Insights )

Cover 'How to choose the right HubSpot partner' with iridescent bubbles on black

Insight

Jan 3, 2024

Choosing the right HubSpot partner: what you need to know

( Brand & Content )

( Insights )

Cover 'WordPress 6.5 update overview' with colourful abstract swirls on black

Insight

Dec 19, 2023

WordPress 6.5 update: revolutionising digital experience

( Brand & Content )

( Insights )

Klaviyo CDP page 'A reimagined CDP for businesses of all sizes' with the transform property values screen

Insight

Aug 17, 2023

Klaviyo - a reimagined CDP for businesses of all sizes

( Marketing )

( Brand & Content )

( Insights )

Article

Jul 17, 2023

Flatline Agency: Your Next Shopify Plus Partner

( eCommerce )

( Brand & Content )

Article

May 25, 2023

Shopify Plus: Unlocking the Power of Scalable eCommerce

( eCommerce )

( Brand & Content )

Black and white photo of a person holding a bank card while shopping online on a laptop

Article

May 4, 2023

The Digital Consumer - What Differs Online Shoppers?

( Brand & Content )

( eCommerce )

Insight

Apr 28, 2023

10 Tips That Will Help You Build A Brand From Scratch

( Brand & Content )

( Insights )

Article

Jan 27, 2023

10+ ways to make your Shopify store mobile friendly

( eCommerce )

( Brand & Content )

Article

Dec 15, 2022

What is Videowise? Shoppable videos on your Shopify store

( Brand & Content )

( eCommerce )

Hand reaching towards a glowing screen surrounded by digital icons, cover about CRO and UX

Insight

Dec 8, 2022

What is CRO? How does this relate to UX?

( Brand & Content )

( Insights )

Wooden double door with letterboxes marked A and B, symbolising A/B testing

Article

Nov 28, 2022

What is A/B testing and why should we do it?

( Brand & Content )

Magnifying glass icon around the letters UX on a dark background

Article

Nov 25, 2022

How does it benefit businesses to consider the user experience

( Brand & Content )

( Marketing )

Web of black lines and nodes as an abstract image of a content delivery network (CDN)

Article

Sep 26, 2022

What is a CDN? Why does Shopify use it? | Everything you need to know

( eCommerce )

( Brand & Content )

Neon thumbs-up and thumbs-down icons, representing positive and negative customer reviews

Insight

Sep 22, 2022

Insights into how consumers see reviews when making purchase decisions

( Brand & Content )

( eCommerce )

( Insights )

Concert crowd filming the stage with smartphones, illustrating influencer and creator reach

Article

Sep 3, 2022

What is Shopify Collabs? Try influencer marketing

( Brand & Content )

( eCommerce )

Half-open laptop glowing in the dark, cover for the custom development guide

Article

May 4, 2022

Custom Development in 2026 | The Ultimate Guide

( Brand & Content )

Colourful splashes of paint on a white background, for learning art online or offline

Insight

Apr 12, 2022

Learning how to ‘art’ - online or offline?

( Brand & Content )

( Insights )

Dylan Laseur and Robin Laseur of Flatline Agency sitting on a picnic bench by the water

Article

Mar 10, 2022

De Ondernemer - Flatline Agency is already ready for its next challenge

( Brand & Content )

Black-and-white photo of Dylan Laseur and Robin Laseur on a picnic bench by the water

Article

Mar 10, 2022

Learn from the best and outwork the rest

( Brand & Content )

Bud Dare to Dream campaign image of friends toasting with Bud beer in a red-lit lounge

Article

Mar 10, 2022

Bud’s Dream Bottle Makes Dreams Come True

( Marketing )

( Brand & Content )

Floating 3D cubes and glowing orbs on a dark background, cover for 5 types of animation

Insight

Oct 7, 2021

5 Types of Animation

( Brand & Content )

( Insights )

3D rendered cubes and glowing spheres floating against a dark background, illustrating 3D animation

Insight

Sep 23, 2021

The difference between 2D and 3D animation

( Brand & Content )

( Insights )

Black UX sketchbook with wireframe templates and an iPhone lying on it

Insight

Sep 16, 2021

UX animation - the basics rules

( Brand & Content )

( Insights )

Tunnel of wooden frames painted in rainbow colours, cover about the use of colour in design

Insight

Jan 8, 2021

The Use of Colour in Design

( Brand & Content )

( Insights )

Close-up of a steel construction framework, a visual metaphor for a development framework

Insight

Dec 24, 2020

What is a framework and why use it?

( Brand & Content )

( Insights )

Red wooden figure connected by lines to surrounding wooden figures on blue, symbolising persuasion and influence

Insight

Oct 1, 2020

6 types of persuasion

( Brand & Content )

( Insights )

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BRAND & CONTENT

BRAND & CONTENT

BRAND & CONTENT

A redesign that survives three years: designing for scalability, not a relaunch

Signs your site needs a rebuild, not a repaint: a pre-spend checklist

Redesign, refresh, or rebuild: what each one actually fixes

A website your team can edit without breaking it: the operating model behind marketing autonomy

Developer-gated or marketer-editable: choosing a website stack your team can actually run

Framer vs WordPress: A Complete 2026 Comparison (with Migration Costs)

When a beauty brand outgrows standard Shopify: the volume, stack, and market signals that justify Plus

What Shopify Summer '26 Editions Actually Changes for Plus Brands (and What's Just Recycled)

Selling cosmetics in the EU: what compliance means for your storefront, not just your formula

API documentation for ERP integration: Reducing risk and supporting long-term scalability

Unified commerce: The strategic imperative for eCommerce in 2026

Shopify Headless Commerce: Everything you need to know

10 AI design tools for brands to know in 2026

Klaviyo WhatsApp Marketing shaping the future of global engagement

How Framer Design Pages transform the future of web design

Judge.me sunsets other platforms focusing on Shopify only: What it means for eCommerce

20 AI concepts shaping eCommerce in 2026

ChatGPT agent for eCommerce: What merchants need to know

Gmail shopping ads: A new sales channel for eCommerce brands

The CTO mindset for eCommerce: Five mental models to strengthen your eCommerce strategy

Key elements of a successful integrated search strategy (SEO &amp; SEA)

Shopify bundle: What it is and how to use it

Elevating customer experience through strong brand identity

Klaviyo vs Spotler: Which platform is the right fit for your Shopify store

Framer on-page editing: How anyone can edit and publish pages with ease

Influencer marketing trends in 2026

Value creation of Shopify point of sale: Strategies to enhance retail performance and growth

How Jamstack is shaping the future of composable commerce

Shopify Payments: Unlocking value and reducing risk for modern eCommerce

Customer service: Chatbots or humans? How to choose the right support for your brand in 2026

Hydrogen or Liquid: What’s the best Shopify storefront for your store?

Shopify CRO: Proven strategies to boost conversions and sales

Top 10 Shopify integrations to boost eCommerce growth in 2026

Best SEO practices for Shopify stores in 2026

Framer Spring Event 2025: Smarter Design with AI &amp; Analytics

Why every B2C business needs Klaviyo as their CRM platform

Shopify Payments vs third-party PSPs: "Hidden" costs and fees you need to know (2026)

5 CRO strategies to boost sales on Shopify

Agile vs traditional development: Why agility wins in 2026

Designing Shopify product page: Key tips and mistakes to avoid

Framer plugin for eCommerce: Shopiframe's smart solution for a more interactive online store

Shopify Hydrogen vs Other Headless Commerce: Which One is Right for Your Business?

Top website design trends to boost user experience in 2026

The future of Low-code and No-code in digital development

Dark Mode Design: Benefits, drawbacks, and best practices

Leveraging AI in website development: how to stay ahead in 2026

Framer Analytics just got better: Here's what’s new

Framer Updates November & December: All the features you need to know

Framer Fall Event 2024: Revolutionizing web design with new features

The Evolution of Semantic Search on Shopify: What merchants need to know

Shopify and SRS: The Flatline Agency Custom connector

How to create a converting Google Shopping feed

Why TTI (Time To Interactive) matters for your website

Scaling your business with Shopify in 2026

Season 2/2: Mastering Framer’s most useful features in 5 minutes

Season 2/1: Framer’s what, how, and why

Empowering your business with HubSpot's data management: keep it clean, clear and connected by default

Choosing the right HubSpot partner: what you need to know

WordPress 6.5 update: revolutionising digital experience

Klaviyo - a reimagined CDP for businesses of all sizes

Flatline Agency: Your Next Shopify Plus Partner

Shopify Plus: Unlocking the Power of Scalable eCommerce

The Digital Consumer - What Differs Online Shoppers?

10 Tips That Will Help You Build A Brand From Scratch

10+ ways to make your Shopify store mobile friendly

What is Videowise? Shoppable videos on your Shopify store

What is CRO? How does this relate to UX?

What is A/B testing and why should we do it?

How does it benefit businesses to consider the user experience

What is a CDN? Why does Shopify use it? | Everything you need to know

Insights into how consumers see reviews when making purchase decisions

What is Shopify Collabs? Try influencer marketing

Custom Development in 2026 | The Ultimate Guide

Learning how to ‘art’ - online or offline?

De Ondernemer - Flatline Agency is already ready for its next challenge

Learn from the best and outwork the rest

Bud’s Dream Bottle Makes Dreams Come True

Key elements of a successful integrated search strategy (SEO & SEA)

Framer Spring Event 2025: Smarter Design with AI & Analytics