How Mason Garments & OGÉR transformed their B2B/B2C eCommerce strategy
By Robin Laseur
The B2B eCommerce space is evolving rapidly, and companies that want to stay competitive must adapt to these changes. Improving operational efficiency, streamlining the customer experience, and integrating modern technology are no longer options, but necessities. In this article, we’ll look at how Mason Garments and OGÉR, two leading brands, successfully transformed their B2B and B2C eCommerce strategies. With the help of Shopify Plus and advanced system integrations, they were able to overcome challenges ranging from inventory management to better user experience.
Why is this important? Because many B2B businesses still face barriers to digitization—whether it’s technology integration, scalability, or workflow optimization. According to a McKinsey & Company report, 65% of B2B companies are prioritizing digitization more in their growth strategies than they were five years ago, and 80% of them believe digitization will be their primary competitive advantage in the future (McKinsey, 2023).
With this case study of Mason Garments, we will understand how technology can be used strategically to create a more seamless and scalable B2B eCommerce experience. If your business is also considering digital transformation, their stories can be a great source of inspiration and guidance.
The eCommerce transformation journeys of Mason Garments & OGÉR
Two leading Dutch fashion brands, Mason Garments and OGÉR, faced major challenges in the world of B2B and B2C eCommerce. Both brands are known for their quality and exclusivity, but in order to thrive in the increasingly competitive digital marketplace, they needed to change their approach to eCommerce. They knew that in order to stay competitive, they needed to invest in more sophisticated technology that was more accessible to their customers.
Challenges before moving to a new solution
Before upgrading their eCommerce systems, Mason Garments and OGÉR faced several key challenges:
Inadequate inventory management
Their previous eCommerce platforms lacked strong ERP & WMS integration, leading to slow and error-prone stock management and order processing.Inconsistent shopping experience
As a luxury brand, OGÉR wanted to bring an elegant boutique experience to the digital world. However, their previous platform did not support a premium and seamless customer experience.Scalability and customization limitations
Both brands were growing rapidly, but their existing systems lacked the flexibility needed to scale their operations efficiently.Inefficient B2B ordering process
B2B buyers required custom pricing, bulk ordering, and account-based purchasing, which were difficult to manage on their old platform.
Why they upgraded their eCommerce systems
To address these challenges, both brands decided to upgrade their eCommerce systems with a more robust and integrated solution. The decision to invest in a more advanced eCommerce technology like Shopify Plus came about for a few key strategic reasons:
Improved Operational Efficiency: Integrating an ERP and WMS was crucial to optimize inventory management and automated order processing. This allowed both brands to respond to market demand more quickly and reduce operational errors that could occur if done manually.
Improved Customer Experience: OGÉR wanted to ensure that their customer experience remained personalized and elegant, whether shopping online or in-store. With their new eCommerce platform, they were able to unify both channels, creating a seamless experience for their customers.
Robust Scalability: With Shopify Plus, both brands were able to handle increased order volumes more easily. Shopify Plus gives them the flexibility to grow their business and customize the platform to suit the unique needs of their B2B and B2C customers.
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Transformational impact
After implementation, both brands saw a significant difference. The use of advanced technologies like Shopify Plus and POS (Point of Sale) integrations and custom apps helped increase productivity and enrich the shopping experience for their customers. Additionally, the new system allowed them to be more efficient in managing inventory and orders, making it easier to scale operations in the future.
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The Technology and Strategies Used to Streamline Their Operations
In the world of B2B eCommerce, operational efficiency is key to maintaining business continuity and delivering the best customer experience. Mason Garments and OGÉR, faced similar challenges in scaling their businesses digitally. With the help of Flatline Agency, they successfully integrated various technologies and strategies to streamline their business processes, improve customer experience, and build a more scalable system for long-term growth. Here are some of the key steps they took on their eCommerce transformation journey.
How automation and system integrations help operational efficiency?
Flatline Agency implemented various system integrations that improved the operational efficiency of Mason Garments and OGÉR.
ERP & WMS Connectors for OGÉR:
OGÉR adopted ERP & WMS connectors that allowed them to manage inventory and orders faster and connect their physical stores with eCommerce. As a result, they were able to ensure that their inventory was always up-to-date, reduce order processing errors, and increase customer satisfaction.Automation with Shopify Plus for Mason Garments:
Mason Garments used Shopify Plus to improve their operational efficiency. Shopify Plus enabled automation in order management and product fulfillment, and provided analytics features that helped them better understand their customers’ buying patterns.
The importance of a scalable platform in business growth
One of the key challenges in eCommerce is ensuring that the platform they use can scale with increasing customer demand.
Omnichannel Experience for OGÉR:
By replacing their legacy system with Shopify Plus, OGÉR was able to create a better omnichannel shopping experience. Customers can easily view online stock before visiting a physical store, place orders with an integrated POS system, and get a more personalized shopping experience.Shopify Plus Scalability for Mason Garments:
Shopify Plus gives Mason Garments the flexibility to handle surges in orders, both small and large. This allows them to adjust their marketing and operational strategies without having to drastically change their technology infrastructure.
Strategies to improve customer experience
In addition to technology, the right business strategy also plays a vital role in increasing customer satisfaction and strengthening their loyalty.
Omnichannel Shopping:
OGÉR optimizes its omnichannel strategy so that customers can interact with their brand more easily across various touchpoints, both online and offline.Personalization with MarTech:
Flatline Agency helps OGÉR implement MarTech (Marketing Technology) to provide a more personalized customer experience, such as AI-based product recommendations and more targeted marketing campaigns.Funnel Optimization & Automation:
With an optimized funnel and effective use of customer data, OGÉR and Mason Garments were able to increase conversions and customer loyalty in the long run.
Through the right strategy and advanced technology, Mason Garments and OGÉR were able to simplify their operations and improve the B2B/B2C customer experience. With seamless system integration, the use of Shopify Plus, and an omnichannel and personalization strategy, they were able to build a more scalable business that is ready for future growth.
The impact of Shopify Plus and integrated workflows
In the world of eCommerce, technology is not just a tool, but a key foundation in building a more efficient and enjoyable customer experience. Mason Garments and OGÉR are two brands that have seen the huge benefits of adopting modern technology in their operations. By relying on Shopify Plus and optimizing workflows with integrated systems, they have managed to create a smoother and more scalable B2B/B2C shopping experience.
1. Shopify Plus: Better order management and scalability
As an advanced eCommerce platform, Shopify Plus enables brands like Mason Garments and OGÉR to handle high transaction volumes without any hassles. Its top features include:
Workflow Automation: Reduces manual work in order management, payments, and shipping.
Omnichannel Integration: Enables synchronization between online sales and physical stores.
Multi-Storefront Support: Ideal for brands looking to expand their market with multiple eCommerce sites in one ecosystem.
In OGÉR’s case, they faced challenges in managing an inflexible legacy system. After switching to Shopify Plus, they successfully integrated their ERP & WMS systems, enabling more efficient inventory control and order management across multiple sales channels.
2. Optimized workflow for business efficiency
Technology is not just about the interface and platform; it’s also about how all the systems connect and work together efficiently. With an optimized workflow, Mason Garments and OGÉR managed to:
Automate order processing, reducing manual errors and speeding up shipping.
Manage inventory in real-time, ensuring stock is always accurate without the need for time-consuming manual checks.
Personalize the customer experience, using data to provide more relevant offers and services.
For example, Flatline Agency helped OGÉR integrate its Point of Sale (POS) system with Shopify Plus, allowing online and offline transactions to run in one centralized system.
Key takeaways for other B2B brands looking to scale
Both Mason Garments and OGÉR faced challenges in building a seamless eCommerce experience. Both brands overcame the obstacles by adopting digital strategies that integrated multiple aspects of their business—from inventory management systems to more personalized customer experiences.
Mason Garments: This premium footwear brand saw a surge in sales by powering their eCommerce with Shopify Plus. They implemented an omnichannel solution to bring their online and offline stores together, providing a more seamless shopping experience for their customers.
OGÉR: This Dutch luxury men’s fashion brand successfully scaled their eCommerce by leveraging a Shopify Plus-based solution, an ERP & WMS integration, and a POS that allows customers to have the same great shopping experience in both their physical stores and online.
Strategies that can help other brands transform successfully
Based on the success of these two brands, here are a few key strategies that other B2B businesses can adopt:
Use a scalable eCommerce platform:
Mason Garments and OGÉR chose Shopify Plus as a solution that could scale with their business. The platform automates processes from inventory management to personalizing the customer experience.Solid omnichannel integration:
By connecting physical and online stores using a sophisticated POS system, OGÉR has managed to create a more seamless customer experience. This system ensures that stock is always well synchronized across all channels.Logistics and operational optimization:
OGÉR implements an ERP & WMS system that allows them to manage stock and shipping more efficiently. For B2B businesses that want to scale up, this kind of logistics system integration can be a solution to increase operational efficiency.Focus on customer experience:
Both Mason Garments and OGÉR implement digital strategies that not only increase efficiency but also strengthen the customer experience. From website design to personalized customer service, all aspects are designed to create higher customer loyalty.
Concrete steps to increase B2B eCommerce efficiency and growth
If B2B businesses want to follow in the footsteps of Mason Garments and OGÉR, here are some steps they can take:
Audit the Technology Used: Make sure the eCommerce platform used is able to support long-term business growth.
Implement Integration Systems: Use ERP, WMS, and POS that can optimize business operations.
Optimize User Experience: Ensure website navigation, checkout process, and customer service are seamless to increase customer satisfaction.
Use Data to Make Decisions: Analyze customer data and sales trends to design more effective marketing strategies.
Technology as the key to B2B eCommerce success
The stories of Mason Garments and OGÉR show that in the world of B2B and B2C eCommerce, technology is a key factor in business growth. Shopify Plus allowed them to manage orders more efficiently, and an optimized workflow made operations smoother. For other B2B brands looking to grow, these three elements—a scalable platform, a great user experience, and efficient system integration—are the foundations that cannot be ignored.
Yes! Digital transformation in B2B eCommerce is not just a trend, but a necessity to survive and thrive in the digital era. At Flatline Agency, we help brands like Mason Garments & OGÉR take their ecommerce to the next level. With the right strategy, businesses can improve operational efficiency and deliver better customer experiences. As an official Shopify Plus Partner, we specialize in custom development, design, and marketing to help B2B businesses scale. If your own B2B/B2C operation needs the same kind of overhaul, our ecommerce agency team can map out what a Shopify Plus migration would look like for your catalog and channels. Want to know how Mason Garments & OGÉR managed to create a seamless eCommerce experience?
Read the full case studies here:
Mason Garments Case Study
Oger Case Study
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