Stoov

Redefining warmth for conscious living

CLIENT

Stoov

YEAR

2025

URL

Live Site

A warmer, smarter storefront for Stoov’s growth.

B2C

Small - Medium company

Fashion

eCommerce

Marketing & Growth

Re-platforming

Stoov's challenge – Growth without complexity

Stoov was running four separate Shopify stores, each dedicated to a country or region, which slowed down innovation and complicated operations. They needed a scalable solution that could simplify management, centralize integrations, and support international growth without sacrificing local relevance. It was about cleaning up infrastructure; Stoov wanted to improve site speed, boost conversions, and deliver a better product experience across markets.

Flatline’s approach - Simplify to amplify

To meet Stoov’s ambitions, Flatline Agency rebuilt their digital foundation, consolidating all stores into one using Shopify Markets. We introduced a high-performance theme, streamlined product pages using Shopify’s Combined Listings App, and clarified variant selection to elevate the UX. By merging Klaviyo, Gorgias and fulfillment tools into a single store, we made operations leaner and communication more local. The result is faster performance, smarter workflows, and a 13% increase in conversion rate.

Performance-driven rebuild

We replaced Stoov’s heavy, custom theme with a clean, template-based structure, significantly improving site speed, flexibility, and maintainability while preserving Stoov’s design ethos. By bringing together their previously separate, country-tailored Shopify stores into one central setup, Stoov can now manage everything in one place, while still offering a localized experience that feels relevant in every market.

Growth ready

For fast-growing brands operating across multiple markets, complexity can creep in through fragmented storefronts, disconnected tools, and bloated themes. That was the case for Stoov, until we helped them consolidate everything into one streamlined Shopify Plus setup. From backend logic to front-end UX, every element was restructured to reduce friction, support scalability, and improve operational efficiency. This is what happens when performance, flexibility, and localization are built into the foundation.