Dekbed-discounter
Built for volume, powered by strategy
B2C
Small - Medium company
Fashion
eCommerce
Marketing & Growth
Re-platforming
Enterprise email foundation
We migrated over 2.6 million contacts into Klaviyo and built a complete email marketing strategy from the ground up. Dekbed-Discounter’s internal team needed a partner to handle the setup end to end—starting with a deep CRM scan and precise contact segmentation. We structured the warming phase in controlled batches to protect deliverability, excluded outdated profiles, and collaborated directly with Klaviyo to ensure a smooth transition.
Strategic segmentation
Segmentation was at the heart of this project. Managing millions of contacts requires more than just splitting by language or purchase history, it demands logic that evolves with behavior. We developed a segmentation strategy that identified active versus inactive users, filtered out disengaged audiences, and created dynamic lists based on lifecycle stages. This setup ensured better campaign performance and long-term list health. Crucial for a brand operating at this volume.
Segmentation was at the heart of this project. Managing millions of contacts requires more than just splitting by language or purchase history, it demands logic that evolves with behavior. We developed a segmentation strategy that identified active versus inactive users, filtered out disengaged audiences, and created dynamic lists based on lifecycle stages. This setup ensured better campaign performance and long-term list health. Crucial for a brand operating at this volume.
