No excess

Digital performance at its highest

CLIENT

No excess

YEAR

2025

URL

Live Site

Strengthening digital experience

B2C

Small - Medium company

Fashion

eCommerce

Marketing & Growth

Re-platforming

The challenge – Slow, complex, and limiting

Operating mainly in the B2B segment, No Excess had a digital infrastructure that wasn’t built for scale. Their storefront was slow, the payment process was difficult, and the overall performance was holding the brand back from growing its direct-to-consumer business. With the majority of sales still B2B, the brand needed a more flexible and future-ready setup to boost conversion and improve the buying experience.

Flatline’s approach – Build smart, scale fast

Flatline Agency rebuilt No Excess’ Shopify store on a high-performance starter theme, tailored for speed, flexibility, and scalability. By introducing new features like Shop the Look, product bundles, upsells, swatches, and custom image grids, we elevated the shopping experience and reduced friction across the funnel. The result is a cleaner structure, faster navigation, and a more engaging storefront for both B2B and B2C customers.

Performance-focused rebuild

The old setup was heavy and inefficient. We replaced it with a lean theme that significantly improved site speed and checkout usability. Product presentation was restructured with custom collection displays and quick-buy options, making it easier for customers to explore and purchase directly from collection pages. This foundation ensures a more stable and future-proof performance.

Ready for B2C growth

While B2B remains a strong focus, No Excess now has the right digital foundation to grow its B2C market share. The new Shopify setup strikes a balance between performance and flexibility, enabling the brand to efficiently serve wholesale partners while providing end customers with a smooth, modern shopping experience. With scalability built into its structure, No Excess is now positioned to expand more quickly and effectively.