Lions Fashion Group operates multiple fashion brands, including Malelions, Croyez, and Duquezzi. As the portfolio expanded, maintaining separate eCommerce setups per brand would have increased operational overhead and long-term costs. Flatline was asked to design a scalable eCommerce foundation that could support multiple brands from one system. The setup needed to stay simple, avoid overengineering, and integrate marketing, CRO, data, and technology without increasing complexity as the business grew.