SHIMANO

A ride to remember

CLIENT

SHIMANO

YEAR

2024

URL

Live Site

Success is a team effort and we at Flatline combined all of our strengths to provide Shimano’s customers with a polished eCommerce experience.

B2C

Small - Medium company

Fashion

eCommerce

Marketing & Growth

Re-platforming

Challenge - Power through

The drive for sport is more than just exercising. It is about pushing your own boundaries and never giving up when a challenge arises. That is why it was very important for us at Flatline to portray this in the best way possible to Shimano’s audience. We put our best efforts into building a digital platform where likeminded people have the opportunity to browse through high-premium goods, captivating them with a seamless shopping experience that caters to their unique style preferences.

Approach - Smallest things, biggest difference

Designing the Shimano website was a detail-oriented process of choosing all the right features to create a precision-engineered experience and leave an unforgettable impression. Shimano relied on Flatline’s expertise to leverage powerful optimisation techniques leading to increased brand visibility. We made sure to create an adventure-filled webshop for an outstanding shopping experience by Shimano’s audience.

1 codebase for all European stores

By unifying Shimano's digital presence through a single codebase, we streamlined operations across all European stores. This consolidation enhances website maintenance, ensuring a consistent user experience while paving the way for efficient scalability and updates, keeping Shimano agile in the dynamic retail landscape.

Omnichannel solution

Introducing omnichannel solutions for Shimano bridges the gap between online shopping and physical retail. Customers now enjoy the convenience of purchasing online and collecting at over 100 Shimano dealers, enhancing the shopping experience and integrating Shimano's digital presence with its extensive dealer network.