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eCommerce ﹥ E-commerce agency

Looking for an e-commerce agency? Meet your e-commerce team.

Flatline is an e-commerce agency in Amsterdam for brands that sell online, in stores and to other businesses. Strategy, store build, integrations and marketing sit with one team, so growth does not stall between agencies. Mason Garments, Malelions and OGÉR work with us.

Shopify Platinum Partner · 2× Agency of the Year

We build and grow digital platforms for brands that expect their commerce to perform, from fashion and beauty to mobility and consumer electronics. These are some of the companies we work with.

We build and grow digital platforms for brands that expect their commerce to perform, from fashion and beauty to mobility and consumer electronics. These are some of the companies we work with.

We build and grow digital platforms for brands that expect their commerce to perform, from fashion and beauty to mobility and consumer electronics. These are some of the companies we work with.

Why Shopify Plus

Every channel, one platform.

Your online store, retail stores, international markets, B2B and social selling run from one back office: one catalogue, one customer record, one checkout. No sync jobs between systems, and the same catalogue feeds AI shopping channels.

Online store
Retail POS
Markets
B2B
Social
AI agents
Shopify Plus.
Online store
Retail POS
Markets
B2B
Social
AI agents
Shopify Plus.

Results

Built to convert from day one.

A new store only pays off when the numbers move. Shopify’s checkout, speed and payment options do much of that work out of the box. We build the store, the data and the tracking around them, and keep improving conversion after launch.

Example dashboard for illustration, not client data.

36​

36​

%

Up to 36% better checkout conversion than competing platforms, and 15% better on average.

Source: Shopify, checkout study (2023)

76​

76​

%

of Shopify stores have good Core Web Vitals on mobile, against 35% on Magento and 35% on WooCommerce.

Source: HTTP Archive, Web Almanac 2025

50​

50​

%

Up to 50% higher conversion with Shop Pay than with a guest checkout.

Source: Shopify (2023)

Brands we build and grow

When Flatline is the right e-commerce agency

Attendees listening to a talk at a Flatline eCommerce event
Office entrance with a glass meeting booth
Two colleagues discussing work at their desks

Global disruptor in custom development & end-to-end production partner

WHEN WE FIT

We fit when your store has outgrown its setup, when D2C, retail and B2B have to work as one system, when you sell in multiple markets, when ERP, PIM or POS have to connect cleanly, or when you want one team for the build and the growth after launch: CRO, Klaviyo and paid media.

Family with two young children next to an electric cargo bike in front of a townhouse

When Flatline is the right e-commerce agency

Attendees listening to a talk at a Flatline eCommerce event
Office entrance with a glass meeting booth
Two colleagues discussing work at their desks

Global disruptor in custom development & end-to-end production partner

WHEN WE FIT

We fit when your store has outgrown its setup, when D2C, retail and B2B have to work as one system, when you sell in multiple markets, when ERP, PIM or POS have to connect cleanly, or when you want one team for the build and the growth after launch: CRO, Klaviyo and paid media.

Family with two young children next to an electric cargo bike in front of a townhouse

When Flatline is the right e-commerce agency

Attendees listening to a talk at a Flatline eCommerce event
Office entrance with a glass meeting booth
Two colleagues discussing work at their desks

Global disruptor in custom development & end-to-end production partner

WHEN WE FIT

We fit when your store has outgrown its setup, when D2C, retail and B2B have to work as one system, when you sell in multiple markets, when ERP, PIM or POS have to connect cleanly, or when you want one team for the build and the growth after launch: CRO, Klaviyo and paid media.

Family with two young children next to an electric cargo bike in front of a townhouse

How we work

(01)

Audit and strategy

We look at your store, data, integrations and marketing, and agree on what to fix first and what it has to deliver.

(02)

Design and build

Your store on Shopify or Shopify Plus, on our starter theme or a custom design, with checkout, markets and B2B set up the way you sell.

(03)

Integrate and launch

ERP, PIM, POS and marketing tools connected and tested, tracking in place, and a launch with the team on standby.

(04)

Grow

CRO, Klaviyo email and SMS, and paid media, measured against the goals from step one.

F.A.Q.

We’d love to answer all your questions

What does an e-commerce agency do?

An e-commerce agency designs, builds and grows online stores. At Flatline that covers strategy, Shopify and Shopify Plus builds, migrations, integrations with ERP, PIM and POS, and marketing: CRO, Klaviyo email and SMS, and paid media. You work with one team instead of separate agencies for build and growth.

Which platform do you build on?

We are a Shopify Platinum Partner and build on Shopify and Shopify Plus. For stores on Magento, WooCommerce, Shopware or Lightspeed we plan the migration, including products, customers, orders, URLs and SEO.

Do you also handle marketing?

Yes. Next to the build we run CRO, Klaviyo email and SMS, and paid media on Google and Meta, with the same team that knows your store and your data.

Can you work with our ERP, PIM or POS?

Usually, yes. Shopify connects to ERP, PIM, WMS and POS systems through apps, middleware or a custom integration. We map every system and data flow before the build starts, so you know what connects how.

What does it cost?

That depends on the scope. After a free strategy call and a look at your current setup, you get a plan with scope, timeline and budget before any work starts.

F.A.Q.

We’d love to answer all your questions

What does an e-commerce agency do?

An e-commerce agency designs, builds and grows online stores. At Flatline that covers strategy, Shopify and Shopify Plus builds, migrations, integrations with ERP, PIM and POS, and marketing: CRO, Klaviyo email and SMS, and paid media. You work with one team instead of separate agencies for build and growth.

Which platform do you build on?

We are a Shopify Platinum Partner and build on Shopify and Shopify Plus. For stores on Magento, WooCommerce, Shopware or Lightspeed we plan the migration, including products, customers, orders, URLs and SEO.

Do you also handle marketing?

Yes. Next to the build we run CRO, Klaviyo email and SMS, and paid media on Google and Meta, with the same team that knows your store and your data.

Can you work with our ERP, PIM or POS?

Usually, yes. Shopify connects to ERP, PIM, WMS and POS systems through apps, middleware or a custom integration. We map every system and data flow before the build starts, so you know what connects how.

What does it cost?

That depends on the scope. After a free strategy call and a look at your current setup, you get a plan with scope, timeline and budget before any work starts.

F.A.Q.

We’d love to answer all your questions

What does an e-commerce agency do?

An e-commerce agency designs, builds and grows online stores. At Flatline that covers strategy, Shopify and Shopify Plus builds, migrations, integrations with ERP, PIM and POS, and marketing: CRO, Klaviyo email and SMS, and paid media. You work with one team instead of separate agencies for build and growth.

Which platform do you build on?

We are a Shopify Platinum Partner and build on Shopify and Shopify Plus. For stores on Magento, WooCommerce, Shopware or Lightspeed we plan the migration, including products, customers, orders, URLs and SEO.

Do you also handle marketing?

Yes. Next to the build we run CRO, Klaviyo email and SMS, and paid media on Google and Meta, with the same team that knows your store and your data.

Can you work with our ERP, PIM or POS?

Usually, yes. Shopify connects to ERP, PIM, WMS and POS systems through apps, middleware or a custom integration. We map every system and data flow before the build starts, so you know what connects how.

What does it cost?

That depends on the scope. After a free strategy call and a look at your current setup, you get a plan with scope, timeline and budget before any work starts.

Book a free strategy call

Tell us where your store is today and where it has to go. An e-commerce specialist reads every request and replies with a concrete next step, such as a short call or a first look at your current setup.

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What do they say

4.9 out of 5 · 145 reviews

Google reviews
Clutch reviews
Sortlist reviews
Shopify Partner Directory reviews

What do they say

4.9 out of 5 · 145 reviews

Google reviews
Clutch reviews
Sortlist reviews
Shopify Partner Directory reviews

What do they say

4.9 out of 5 · 145 reviews

Google reviews
Clutch reviews
Sortlist reviews
Shopify Partner Directory reviews

We’d love to hear about your project.

We’d love to hear about your project.

We’d love to hear about your project.