New Fysic
Crafting connections for health-conscious consumers
B2C
Small - Medium company
Fashion
eCommerce
Marketing & Growth
Re-platforming
Shopify Plus – Optimizing for Scalability and Functionality
At the core of NewFysic’s e-commerce transformation was the implementation of Shopify Plus, which provided the robust infrastructure needed to scale the business. Scalability and Flexibility Shopify Plus was selected for its ability to support NewFysic’s growth and product diversity. By utilizing its advanced features, we ensured that the platform could handle increased traffic, transactions, and product launches without compromising on speed or performance. Optimized User Experience Flatline improved site navigation and mobile responsiveness to provide a seamless shopping experience across all devices. From browsing to checkout, every interaction was designed to reflect NewFysic’s customer-first philosophy, making the journey simple and enjoyable. Enhanced Functionality Through Shopify Plus, we implemented sophisticated integrations and features like dynamic product recommendations and a smooth, secure payment system. These enhancements not only streamlined the buying process but also helped boost average order value and customer retention.
Ads Strategy – Boosting Visibility and Conversion
NewFysic wanted to ensure their message reached the right audience at the right time, so we developed a strategic ads plan that would support their overall goals and drive traffic to their Shopify Plus store. Targeted Social Media Campaigns Flatline created tailored Facebook and Instagram campaigns aimed at reaching NewFysic’s core customer segments, including health-conscious individuals and those seeking weight loss solutions. By targeting specific demographics, we ensured that each ad reached the right people at the right stage in their decision-making process. Performance Tracking and Retargeting Our team set up detailed performance tracking for all ads, allowing us to monitor key metrics such as conversion rates and click-through rates. With this data, we implemented retargeting ads that brought potential customers back to complete their purchases, leading to higher conversion rates. A/B Testing for Optimal Ad Performance To ensure maximum ad effectiveness, we ran continuous A/B testing for different ad creatives, formats, and copy. This enabled us to fine-tune the strategy and deliver the highest possible return on ad spend (ROAS).
NewFysic wanted to ensure their message reached the right audience at the right time, so we developed a strategic ads plan that would support their overall goals and drive traffic to their Shopify Plus store.Targeted Social Media CampaignsFlatline created tailored Facebook and Instagram campaigns aimed at reaching NewFysic’s core customer segments, including health-conscious individuals and those seeking weight loss solutions. By targeting specific demographics, we ensured that each ad reached the right people at the right stage in their decision-making process.Performance Tracking and RetargetingOur team set up detailed performance tracking for all ads, allowing us to monitor key metrics such as conversion rates and click-through rates. With this data, we implemented retargeting ads that brought potential customers back to complete their purchases, leading to higher conversion rates.A/B Testing for Optimal Ad PerformanceTo ensure maximum ad effectiveness, we ran continuous A/B testing for different ad creatives, formats, and copy. This enabled us to fine-tune the strategy and deliver the highest possible return on ad spend (ROAS).
