John Beerens
JohnBeerens.com’s new platform reflects their vision for a sleek, flexible storefront built to grow with them.
B2C
Small - Medium company
Fashion
eCommerce
Marketing & Growth
Re-platforming


Full service from A to Z
We focused on more than just look and feel; we engineered behavior. A full rebuild and redesign laid the foundation, while a deep UX and CRO analysis helped us streamline the mobile journey, simplify navigation, and optimize cart-to-checkout steps. Custom rules were added via Checkout Blocks to personalize payment and shipping visibility by location or customer type. Combined with strategic email marketing and ongoing eCommerce consultancy, the result is a storefront that feels custom to every visitor and frictionless from discovery to conversion.
A partnership built on agility
Flatline Agency’s role in reshaping JohnBeerens.com started with trust and urgency. The existing setup was holding the team back: inflexible templates, manual limitations, and a misconfigured B2B experience causing lost revenue. By listening closely and acting fast, we rebuilt their store with performance, flexibility, and autonomy at its core. Through close collaboration with the JohnBeerens.com team, we delivered a Shopify store that’s scalable, conversion-driven, and finally in their control. One that supports growth, not roadblocks.









Flatline Agency’s role in reshaping JohnBeerens.com started with trust and urgency. The existing setup was holding the team back: inflexible templates, manual limitations, and a misconfigured B2B experience causing lost revenue. By listening closely and acting fast, we rebuilt their store with performance, flexibility, and autonomy at its core.Through close collaboration with the JohnBeerens.com team, we delivered a Shopify store that’s scalable, conversion-driven, and finally in their control. One that supports growth, not roadblocks.


