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John Beerens

Beauty, built for growth

Beauty, built for growth

CLIENT

John Beerens

YEAR

2025

JohnBeerens.com’s new platform reflects their vision for a sleek, flexible storefront built to grow with them.

B2C

Small - Medium company

Fashion

eCommerce

Marketing & Growth

Re-platforming

John Beerens

JohnBeerens.com’s challenge – Unlocking control in a fragmented setup

JohnBeerens.com’s challenge – Unlocking control in a fragmented setup

For JohnBeerens.com, the previous Shopify theme created daily obstacles. It was rigid, limited in functionality, and difficult for the team to manage or scale, especially with a B2B setup that wasn’t properly configured and was actively leaking revenue. They needed a fast, reliable solution that could serve both B2C and B2B audiences with ease. Flatline Agency stepped in with a clear objective: build a streamlined, intuitive digital storefront that empowers internal teams, eliminates inefficiencies, and restores momentum. Together, we tackled performance issues, cleaned up integrations, and rebuilt the foundation for international expansion.

For JohnBeerens.com, the previous Shopify theme created daily obstacles. It was rigid, limited in functionality, and difficult for the team to manage or scale, especially with a B2B setup that wasn’t properly configured and was actively leaking revenue. They needed a fast, reliable solution that could serve both B2C and B2B audiences with ease. Flatline Agency stepped in with a clear objective: build a streamlined, intuitive digital storefront that empowers internal teams, eliminates inefficiencies, and restores momentum. Together, we tackled performance issues, cleaned up integrations, and rebuilt the foundation for international expansion.

John Beerens

Flatline’s method – From limitation to liberation

Flatline’s method – From limitation to liberation

To meet JohnBeerens.com’s goals, Flatline Agency delivered a fully fitted Shopify solution that addressed both the technical limitations and operational challenges of their previous setup. The collaboration centered on empowering the internal team with a storefront they could manage independently, while seamlessly serving both B2C and B2B customers. Our work focused on cleaning up performance challenges, implementing smart customizations, and integrating essential tools like xCore for Exact synchronization and CM.com for live support. From custom filter logic and quick-buy functionality to dynamic checkout rules powered by Checkout Blocks, every feature was built for usability and growth. By streamlining the frontend and backend experience, we enabled the JohnBeerens.com team to shift from workaround mode to growth mode, unlocking the control they needed to scale with confidence.

To meet JohnBeerens.com’s goals, Flatline Agency delivered a fully fitted Shopify solution that addressed both the technical limitations and operational challenges of their previous setup. The collaboration centered on empowering the internal team with a storefront they could manage independently, while seamlessly serving both B2C and B2B customers. Our work focused on cleaning up performance challenges, implementing smart customizations, and integrating essential tools like xCore for Exact synchronization and CM.com for live support. From custom filter logic and quick-buy functionality to dynamic checkout rules powered by Checkout Blocks, every feature was built for usability and growth. By streamlining the frontend and backend experience, we enabled the JohnBeerens.com team to shift from workaround mode to growth mode, unlocking the control they needed to scale with confidence.

John Beerens
John Beerens
John Beerens
John Beerens

Full service from A to Z

We focused on more than just look and feel; we engineered behavior. A full rebuild and redesign laid the foundation, while a deep UX and CRO analysis helped us streamline the mobile journey, simplify navigation, and optimize cart-to-checkout steps. Custom rules were added via Checkout Blocks to personalize payment and shipping visibility by location or customer type. Combined with strategic email marketing and ongoing eCommerce consultancy, the result is a storefront that feels custom to every visitor and frictionless from discovery to conversion.

A partnership built on agility

Flatline Agency’s role in reshaping JohnBeerens.com started with trust and urgency. The existing setup was holding the team back: inflexible templates, manual limitations, and a misconfigured B2B experience causing lost revenue. By listening closely and acting fast, we rebuilt their store with performance, flexibility, and autonomy at its core. Through close collaboration with the JohnBeerens.com team, we delivered a Shopify store that’s scalable, conversion-driven, and finally in their control. One that supports growth, not roadblocks.

John Beerens

RESULTS

Flatline Agency’s role in reshaping JohnBeerens.com started with trust and urgency. The existing setup was holding the team back: inflexible templates, manual limitations, and a misconfigured B2B experience causing lost revenue. By listening closely and acting fast, we rebuilt their store with performance, flexibility, and autonomy at its core.Through close collaboration with the JohnBeerens.com team, we delivered a Shopify store that’s scalable, conversion-driven, and finally in their control. One that supports growth, not roadblocks.

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