A workflow, not a one-off shoot
A shoot gives you one set of images and a licence that expires. A workflow keeps producing. We lock what may never change, such as product proportions, materials, colours and logo placement, and generate everything around it: models, settings, angles and formats. For Matt Sleeps this delivered the visuals for two campaigns at once, without a shoot.
WHEN IT FITS
It fits when you need more campaign content than a shoot can deliver: several campaigns a year, many formats per channel, model buyouts that expire, or a product that has to look exactly right in every image. It fits less when a single film by a known director is the whole point.
Campaign images
Key visuals, lifestyle images and variations for every placement, generated inside your own visual world.
Key visuals and complete campaign sets
Product and lifestyle images
Formats for social, display, email and the webshop
Seasonal variations on an existing campaign
Campaign video
Short video for social and ads, built from the same locked brand components as the stills, so film and photo match.
Short clips for Reels, TikTok and Shorts
Moving versions of existing key visuals
Cut-downs and aspect ratios per channel
Brand consistency
Before we generate anything, we define what is locked: product dimensions, textures, colour values, logo placement and the look of the models.
Every output is checked against that list. What deviates is not delivered.
Rights and transparency
The models are generated for your brand and are not based on a real person, so there are no buyouts that expire. We document which tools and inputs were used, so your legal and brand teams know what they are publishing.
Where a platform or regulation requires it, content is labelled as AI-generated.
How a project runs
Input. We collect brand references, the campaign message and the components that may never change.
Prompt design. We translate that brief into prompts and settings, and test until the output holds up next to your existing brand photography.
Generation. Images and video are generated in parallel: angles, close-ups, wide shots and variations.
Review and delivery. Your team selects, we refine and deliver in the formats each channel needs. The workflow stays available for the next campaign.
AI campaign production in practice
Planning a campaign?
Tell us what you are launching and which channels it has to run on. We reply with an approach and examples that fit your brand.
